"As consumerism and the advertising world increase their part in our daily lives, the paradigm of Sex Sells is almost inherent to most of our purchases. It has become an art form of creative expression in the advertising world.

By tapping into the Pop Art movement of the 1950s, the golden era of advertisement, this work focuses on the frivolous use of sexuality with the sole purpose of increasing consumerism. This in turn creates in us an indifferent reaction to the topic."